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Nokia publishes OVI store statistics

In an effort to entice more developers in creating mobile apps for Nokia mobile phones, Nokia has published statistics about its OVI online app store. Nokia is the global market leader in terms of mobile phone sales. Over the past several years Nokia has been pushing to concentrate more on online services for its users. Mobile apps is a key ingredient to maintaining market leadership in the burgeoning smartphone market and in order to get apps it needs the help of mobile developers.

The Ovi Store statistics that Nokia is providing gives a view of the global opportunity of creating mobile apps for the Symbian platform. Nokia announces that the information will be updated on a monthly basis and will have additional information over the coming months.

Some key items that Ovi Store provides developers:

  • Global reach: more than 190 countries, available in 30 languages
  • Local relevance: content from over 90 countries
  • Adaptable: 120 device models offer Ovi Store content
  • Convenient: payment options include mobile billing with 85 operators in 26 countries and credit card billing in most countries
  • There are 1.7 million downloads a day with more than 75% of downloads being apps
  • Active users from more than 190 countries
  • Publishers from more than 90 countries are distributing their content through Ovi Store
  • More than 120 devices are supported, 70+ are Symbian devices
  • Six of the top nine downloading devices are touch devices: 5800 XpressMusic, N97, N97mini,
    5530 XpressMusic, 5230 Nuron, and X6 where available
  • Prominent Eseries devices included the E63, E71 & E72
  • The Nokia 5310 XpressMusic & 2700 are the top downloading Series 40 devices

Personally, while I believe that Nokia’s Symbian platform does offer very good opportunities for the mobile developer, Nokia has still to enable paid apps in my country the Philippines and several other countries. I would like to see Nokia being able to open paid apps to all the other countries including the Philippines before the end of 2010.

The other thing that I think is a hindrance to the mobile developer is Nokia’s mobile developer program. If you try to enroll into its developer program(s), as I have tried, it’s so complicated and confusing that it becomes a pain. Plus Nokia seems to have separated Meego from Symbian developers while trying to push QT as a single developer platform.

So as an open call to Nokia:

  • Please make participating in your mobile developer program simple!
  • Put everything that the mobile developer needs in one single place whether it’s Symbian or Meego. And make joining simple – register, approve, pay for any fees and start getting access to app store services.
  • Start offering paid apps and payment options to ALL countries. Strongly consider PayPal as a payment option.

Without the three things above, Nokia mobile phones might have great opportunities for the mobile developer but they would still be left on their own compared to what Apple has done in the App Store — simple, truly global (at least from my point of view) and just works.

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