Apple wants to dip into mobile ads – why?
I’ve just read an article from Techcrunch about Apple’s renewed interest on mobile advertising. Previously it was Admob, this time Apple is looking to buy Quattro Wireless. The rumored price is about 275 million dollars. It’s obvious that Apple want’s to be able to get a share of the burgeoning mobile ads market. With its billions of dollars in cash (about 25 billion last time I looked) waiting to get invested, it’s probably the best investment.
The first obvious reason is money / profit. Mobile advertising has the potential of becoming bigger than traditional web ads. The amount can be in the billions of dollars annually.
